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Bessemer Venture Partners
Direct-to-clinician—How product-led growth is changing healthcare and life sciences

As a life-long student of computing turned healthcare and life sciences investor, medical training has felt like a nostalgic trip to the technology of 20 years ago. Most healthcare industry insiders can recite the stats in their sleep: 90% of clinicians still use fax and 40% use a pager. However, in the grand scheme of this field, as old as humankind, healthcare has come a long way since Ancient Greeks blew horns to signal plagues, and more recently, hospitals exchanged paper medical records for electronic.

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