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Funding Surges For Startups Serving Older Adults

By: Joanna Glasner

In short, we’re getting older. And startups and venture investors — ever cognizant of growth markets — are scaling up efforts to serve our fast-growing aging population.

So far this year, VCs have poured over half a billion dollars into U.S. startups focused on eldercare and home health care, Crunchbase data shows. Funded companies include Papa, a platform connecting older adults with people to provide companionship and assistance; Ruby, a startup that helps seniors make safety upgrades to their homes; and Harmonize, a remote care platform focused on people with serious conditions.

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