Why More Startups And VCs Are Finally Pursuing the Menopause Market: ‘$600B Is Not ‘Niche’’

By: Christine Hall

In the field of women’s health, much of the medical advancement until now has been focused on birth control and fertility treatments, but startups and venture capitalists are increasingly turning to menopause as an area ripe for innovation.

By 2025, 1.1 billion women are expected to be postmenopausal. The space represents $600 billion of spending opportunity but is still largely untapped by startups and brands that could be creating new products and services for these women, according to data from early-stage investing firm Female Founders Fund.

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